Kelly A. Mahoney
Kelly A. Mahoney is the CEO of Castle Swan Media, responsible for revenue generation, new product development, merchandising and partnerships. She has held senior level positions at public, private and emerging companies.
Previously, she served as Chief Marketing Officer for Arnold Direct, a division of Arnold Worldwide, a global advertising agency; Chief Marketing Officer for the e-commerce division of Staples, Inc.; and Senior Vice President of Strategy and Business Development for Harte-Hanks, a global marketing and media organization.
Kelly holds a Bachelors degree in General Studies from the University of Michigan and a Diploma in Strategy and Innovation from the Saïd Business School, University of Oxford, United Kingdom.
Marketing for Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth and Success
Today, small and medium businesses are faced with daunting challenges such as:
- Increasing global competition
- An unprecedented array of media and technologies
- New and evolving buyer expectations
- Demand for real-time and relevant brand engagement
To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business.
It will help you:
- Create winning approaches to the market
- Avoid common pitfalls, saving time and money
- Eliminate waste on unproductive approaches and tactics
- Accelerate revenue growth and success, and much more.
Marketing for Entrepreneurs and Small to Medium Businesses: The Definitive Guide To Driving Growth and Success will help you thrive in today's complex marketplace.
Innovate and Win: 90 Days to Better Marketing Performance
Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities. This book lays out a road map for identifying and deploying innovation that will improve in-market results -- building both the brand and the business.
*Develop innovation strategies
*Leverage insights and drive positive change
*Build a culture of innovation
*Create a measurement plan
The result -- tangible enhancements in 90 days:
*Increased marketing results
*Accelerated revenues and speed to market
Innovate and Win: 90 Days to Better Marketing Performance will provide an innovation road map, proven techniques and bonus tools to help you succeed.
New Marketing in the Age of Artificial Intelligence: Strategies for the Modern Marketer
The advent of AI will have a profound impact on marketing. You will find this book helpful if you want to:
*Create competitor differentiation, leveraging AI solutions
*Develop new AI strategies
*Migrate to a more data-driven environment
*Build a modern marketing capability
*Enhance an existing marketing function
*Redesign the customer experience
*Identify ways to grow your business and increase efficiencies through AI
This book highlights the success factors that are needed to create 'intelligent' businesses and explores AI strategies to improve business performance. The content will help you think more broadly about the types of solutions to consider when transforming your marketing capability.