J.T. Story (Joachim Guenster)
J.T. Story has over 30 years of sales experience with a focus on technology. He is also a successful business owner and entrepreneur. He has sold high-end technology to corporations and has overcome opposition from in-house IT departments time and time again. J.T. created Sales Stories that Sell, stories which sell to customers, business partners and investors. He wrote the book No Story - No Business based on his 25-plus years of experience and real world hands-on success.
No Story - No Business
Sales, Marketing, Storytelling
New Wisdom in Sales: No Story. No Business. Book available now.
Inspire your customers, your prospects, your boss and your partners - even your spouse with best-selling stories. The ‘how to’ in the StorySculptors new book.
The one who has no story will not sell anything at any successful scale. The one who uses a well-sculpted story will not only sell more but his customers will re-tell the story to friends and family and sales will scale and multiply. That's the magical touch of a good story. The StorySculptors new book explains in an easy and enjoyable manner how to create such best-selling stories.
The book tells a story itself about a successful salesman who went into a down cycle. The downtrend in his sales continued until one day he tried a different approach. He focused on entrancing his customers, rather than peppering them with rapid-fire facts and figures. His product was unique and clearly superior to competing brands, but that was still not enough to convince his customers to buy it. He learned from the StorySculptor how to captivate customers with stories, not facts. After that he normally didn’t even make it to the end of his story before customers were practically begging to sign on the dotted line. The stories worked, not the facts. The stories created an emotional connection for the customer that pure facts simply could not, and almost all of his sales pitches were successful.
The book leverages a wonderful and easy to understand story and transfers all necessary strategies and knowledge to become a successful salesman.
It's Easy, Convenient and Simple to learn. And it has a lot to do with “Little Red Riding Hood," “Snow White," the legendary “Mr. Spock," and many other stories that we remember. Good stories stick, while our sales pitch almost never does. Good stories are remembered, while most sales pitches go in one ear and out the other. Good stories sell! While most sales pitches don't.
So how do you change your sales pitch to convince your prospects and turn them not only into happy customers, but into raving fans? Well, in short, we need to tell a story! That's it! A story will do it!