Mat Zucker is a writer and strategic marketing consultant. A recognized creative and advertising veteran, he has held leadership jobs at top agencies and in management consulting, hosts two podcasts, Cidiot and Rising, and is a contributor to Forbes.com. A pioneer in digital marketing, Mat created some of the earliest corporate web sites and digital experiences. A graduate of Cornell University, he and his husband Brian and their dog Nora Ephron live in New York’s Hudson Valley.
Bronze Seeks Silver: Lessons from a Creative Career in Marketing
Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship.
But before becoming chief creative officer of the world’s largest direct marketing agency and now partner at a global management consultancy, he had to pay his dues. First as a secretary at a big ad agency, mastering a West Virginian accent, and then, as a writer, researching the phenomenon of spanking parties, he’s picked up both hard lessons about selling brands and managing careers, with many laughs along the way. With this candid memoir, Mat gives aspiring marketers the gift of what he's seen and learned.